Pete’s New Haven Style Apizza, the popular D.C. pizza joint with locations in Friendship Heights, Columbia Heights and Arlington, is extending its Friendship Heights delivery area into Bethesda.
“To grow a delivery business you have to grow it slowly because either you have too many drivers in the beginning or you have to make customers wait way too long for their pizza,” said co-founder Joel Mehr. “It’s a little bit hard to describe unless you’re in the restaurant every day.”
Mehr felt enough Bethesda customers were interested in a Pete’s delivery service to justify extending its reach past the District line and up to Goldsboro Road and Bradley Lane, just south of downtown.
Delivery time shouldn’t be more than 20 minutes, Mehr said. Delivery hours are 5 p.m. to 10 p.m. Monday through Thursday, 4 p.m. to 11 p.m. on Friday, 11 a.m. to 11 p.m. on Saturday and 11 a.m. to 10 p.m. on Sunday.
As for a future Pete’s location in Bethesda, Mehr said a saturated upscale pizza market means he’ll probably look elsewhere, perhaps North Bethesda or Rockville. Mehr said Pete’s is looking at a lease for a space in Silver Spring.